About Us

Welcome to Nova – your new favorite destination for glow-up essentials.

We believe great beauty shouldn’t be complicated, intimidating, or insanely expensive. Nova was created to bring pro-level tools and trending makeup must-haves to everyday people who just want to feel confident in their own skin.

From ultra-soft brush sets and cloud-like sponges to practical skincare gadgets and everyday glam staples, everything in our store is chosen to help you create looks you love — whether you’re doing a 5-minute face or full glam..

Our Story

Nova started with a simple idea:

What if beauty tools were as fun, modern, and reliable as the looks we create with them?

Tired of overpriced “prestige” products and flimsy, low-quality dupes, we set out to build a curated collection that sits right in the sweet spot:

  • High quality you can actually feel
  • Design that looks good on your vanity
  • Prices that make it easy to experiment

Today, Nova is an online home for makeup lovers, beginners, creatives, and anyone who wants their routine to feel like a little moment of self-care.

What We Stand For

✨ Quality You Can Trust

We carefully vet every product for performance, durability, and comfort. Soft bristles, smooth formulas, thoughtful details — if it doesn’t feel good on your skin, it doesn’t make the cut.

✨ Beauty for Everyone

Makeup is for every skin tone, every age, every skill level. Our products are beginner-friendly but artist-approved, so you can grow your skills without replacing your entire kit.

✨ Accessible Glam

We keep our prices fair so you can build a collection you’re proud of without blowing your budget. Elevating your routine shouldn’t feel like a luxury.

✨ Modern, Cruelty-Free Choices

We prioritize cruelty-free and skin-friendly options, focusing on products that fit a modern, conscious lifestyle.

Why Shop at Nova?
  • Curated selection of trending tools & everyday essentials
  • Styles and shades that work for real life, not just photoshoots
  • Fast, friendly customer support
  • New drops and limited collections added regularly

We’re here to help you experiment, play, and find what makes you feel like your best self — whether that’s a soft, natural glow or full-on drama.

Join the Nova Community

Nova isn’t just a store; it’s a growing community of people who love beauty, creativity, and a good glow-up moment.

Follow us on social, tag us in your looks, and let us know what you want to see next. We’re building this brand with you, not just for you.

Thank you for being here.

Let’s make every day a little more beautiful — together.